“Making Crucial Make-or-Brake Decisions in Consumer Internet Startups”
Date: Wednesday, February 28
Time: 8:30 PM to 10:00 PM
Location: Kresge Auditorium, Stanford University
Five real-world interactive mini-case studies taught by LinkedIn’s
co-founder and jaxtr CEO Konstantin Guericke:
1. Selecting the positioning
2. Company launch
3. Viral marketing
4. Advanced viral marketing
5. Choosing the revenue lines
Konstantin was the Head TA for Advanced Decision Analysis while
studying organizational behavior and innovation at Stanford in the
late 80’s and early 90’s. He has been working in startups ever since.
He will present five real-world situations he faced at LinkedIn and
jaxtr and discuss the framework for decision-making as well as invite
the audience to weigh in with considerations and opinions. He will
then explain what emerged as the crucial factors, what decision was
made and how it looks now knowing how it played out. There will be
significant time for general startup Q&A at the end.
http://bases.stanford.edu/site/ee2007/kickoff.jsp
The Tipping Point: How Little Things Can Make a Big Difference
The Long Tail: Why the Future of Business Is Selling Less of More
Founders at Work: Stories of Startups’ Early Days
iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It
Atlas Shrugged
Stick and Rudder: An Explanation of the Art of Flying
Yahoo! Hacks
The Monk and the Riddle: The Art of Creating a Life While Making a Living
The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm
The Fountainhead
0 Responses to “Making Crucial Make-or-Brake Decisions in Consumer Internet Startups”